MacPaw launches Eney, an AI assistant for Mac and iPhone that asks before it acts

MacPaw, the company behind Setapp and CleanMyMac, has released Eney, an AI assistant. It watches your apps, files and system state, prepares next steps and acts only after you confirm. After a 14-day trial, plans start at $14.99 a month.

Projects Oct 29, 2026 5 min read Source: Google News (DE)
Illustrative image, AI-generated

What this is about

MacPaw, the company behind the Setapp software bundle and Mac tools such as CleanMyMac, has unveiled Eney, an AI assistant for Mac and iPhone. The press release is dated October 15, 2026 (Boston). German and US outlets reported on it in late October. Eney is meant to recognize what you're working on, prepare the next step and ask permission before every action. MacPaw calls this "proactive, never autonomous."

What Eney can do

Eney runs directly on your Mac, not in a browser tab. It reads context from apps, files and your calendar. According to MacPaw, it reminds you of upcoming meetings, offers to transcribe when a meeting starts, and then drafts notes, tasks and a follow-up invitation for your approval. No extra bot has to join the meeting.

Other features on the Mac: - Copy suggestions: When you copy text, Eney offers relevant ways to process it. - Eney Wand (Option-W): You drag content onto the "Wand" and Eney processes it. Examples include translating, converting prices, turning a date into a calendar entry, extracting text from images or, according to Unite.AI, blurring sensitive areas without saving screenshots. - Workflows: "Morning Brief," "Plan My Day" and "Weekly Review," which can run on a schedule if you want. - Mac maintenance: Warnings about low disk space, high memory usage or crashing apps, plus suggestions for cleaning up your Downloads folder. Nothing gets moved without your confirmation. - Eney Spell: Spelling, grammar and wording checks in Mail, Slack, Notes and your browser. - Double-tapping the Option key opens Eney for text or voice input.

Eight languages are supported: English, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Ukrainian. The website also lists document tasks (splitting PDFs, converting formats), as well as image generation, video editing and QR codes.

Integrations

Apple Mail, Calendar and Reminders work out of the box. Gmail, Google Calendar, Google Drive, Slack, Notion, Jira and Linear are also supported, with more connectors to follow. According to the FAQ, Eney accesses apps and files only with your permission. Every AI request runs through Setapp's built-in AI service and uses up credits.

Mnemos: a custom memory layer

Eney is the first product on MacPaw's own AI stack. At its core is Mnemos, a memory layer (a system that remembers facts about the user). Eney updates facts after you correct it and shows you when an answer is based on memory. According to MacPaw, Mnemos manages only Eney's own memory and doesn't read or change your files.

The documentation says Mnemos distinguishes between "Told" (preferences you state), "Written" (facts from files, emails and notes, with a source) and "Observed" (patterns it has noticed, marked as assumptions). It works locally by default, and cloud calls are opt-in. Sensitive entries can sit in an encrypted vault with optional Touch ID, and sensitive data is redacted before a model sees it. Mnemos runs on Liquid Foundation Models, which MacPaw developed with Liquid AI and optimized for Apple silicon. The documentation says it is still in development, and demos are available on request.

In internal benchmark runs from September 2026, MacPaw says Mnemos reached 89.0 percent on LongMemEval-S (500 questions) and 100 percent on single-session recall. It compared itself with mem0, Zep's Graphiti and MemOS. MacPaw itself warns that figures from other vendors come from different test setups and aren't directly comparable. In other words, these are vendor claims.

What you need to try it

  • A Mac with an Apple silicon chip (M series) and macOS 15 or later. Intel Macs are not supported.
  • Download from eney.ai. The iPhone companion app (about 263 MB) requires iOS 26.0 or later.
  • An internet connection, since requests go through Setapp's AI service.
  • You don't need a Setapp membership on the Mac, though you can sign in with a Setapp account. On the iPhone, the situation is unclear: the app description is aimed at active Setapp members.

Pricing

Plan Credits per month Price per month
Trial (14 days) 10,000 Free
Starter 10,000 $14.99
Boost 25,000 (MacRumors, appgefahren) or 20,000 (Unite.AI) $29.99
Power 50,000 (MacRumors, appgefahren) or 30,000 (Unite.AI) $49.99

The sources contradict each other on the credits for Boost and Power. Subscriptions renew monthly and can be canceled at any time, and unused credits expire. Simple tasks cost a few credits, while larger ones cost more.

Our take

Eney bets on trust rather than full autonomy. MacPaw points to its own survey of US Mac users (July/August 2026): 81 percent used an AI tool in the past three months, but only 39 percent say AI is a regular part of their work. That is also a vendor claim. Compared with rivals such as chatbots or Apple's own features, Eney's appeal is its deep system integration and its memory. On the downside, the credit model with expiring balances can get expensive with heavy use, the benchmarks are internal, and the unclear iPhone access rules and Mnemos's development status leave questions open. The sources also disagree on the launch date (October 15 according to the press release, October 28 according to news reports).

Sources

#macpaw#eney#mac#ai-assistant#setapp
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